Essie Claudette

Logo 2026. Fifa confirmed that the new emblem will inform “an identifiable brand structure for years to come”. The main version of the logo features a largely monochromatic colour palette of black, white and gold, which also allows each host city to then express its culture and location through its own version.

It represents the essence, spirit, and unity of the game that captures the hearts of millions worldwide. With the launch of the #weare26 campaign, fifa will unveil the official logo and brand identity of the 2026 world cup and the 16 host cities, in canada, mexico, and the united states.